Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses. Mobile marketing has evolved exponentially over the past few years.
In fact, it recorded a number of milestones in 2014. Sample this report by HubSpot, according to which – Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017. The same report also states that – 44% of consumers would like brands to deliver deals and coupons to their mobile devices. This speaks volumes about the shift in trends when it comes to mobile marketing. With various technological advancements such as – the advent of wearables and mobile payment services like Google Wallet and Apple Pay, 2015 surely looks like a year that will bring forth some noteworthy mobile marketing.
So, what are the trends and what you need to know about them? Go through the following pointers to get a better perspective about mobile marketing trends for this year and beyond. A number of companies are making a beeline for developing apps to target a large number of their end-users. At the same time, they are also looking forward to mobile websites, which are optimized for smartphones for the same reason.
By investing in apps relevant to their niche or relevant to their customers, they can definitely gain an edge over their competitors. It also holds true for responsive mobile websites, which can adapt to the small screens of mobile devices and yet offer the same features and functionalities as a website developed for the desktop.