Each one of our passes comes with a unique tracking link. We have built a dedicated short url service for this feature.
Here are some of the reasons why
1. Builds More Trust - What’s more pleasing to the eye also builds more trust. This is common sense not commonly applied here. Which of these two would I have second thoughts about clicking on?Here’s how I see it: there’s irrefutable harmony in our new vanity URL – the call to action matches up with a beautifully honest URL. Without a vanity URL for Google plus, you would create a nasty case of cognitive dissonance to the user. Can I really trust a garbled mess of numbers to lead me to where you say it will? Hyperbole aside, establishing trust on the internet is hard stuff.
2. Easier To Share - By being obviously shorter, easier to remember, and more trustworthy, our GPlus vanity URL is also engineered to be more sharable than before. Because it’s made up of words instead of random numbers, we can now share it verbally without reading out the numbers – heck, who would ever read out our old Google Plus URL? In most cases, people would resort to search to find it.
3. Empowers Online Sharing - Isn’t it amazing? Just a small cosmetic change can have a huge impact on your marketing efforts. If you have a strong Google Plus brand presence and active community – or you plan to have one – then it’s smart to build a supporting infrastructure around it. Here are some examples of what you can now do that was previously unfeasible because of one dinky, ugly-looking URL.