Google wallet first introduced was just a mean of transaction, just like online banking. With the emergence of android smart phones in the market it was clear that to get mobile wallets attention, they need to be more than just online banks. Hence in the recent updates google wallet transforms itself into a complete transaction medium with offline advantages of saving your coupons, tickets, passes etc. google wallet is the only mobile wallet service which acts as a storage space with online transaction feature. With 24/7 security, you can deactivate your account in case of phone theft. Incorporating atm and transactions among users, it is the leader of the pack among mobile wallets.
Similarly, Samsung wallet on the galaxy series, acts as a one stop destination for all tickets, loyalty cards, membership cards and coupons. Optimized for HD devices it is a visual treat as well as a convenient method to save everything you need in your smartphone.
Samsung and google wallets are cloud based services which are synchronized with all your devices. Now with 50 % of mobile users adopting android operating system, this acts as a large customer base with compatibility for various devices. Many companies recognizing this new media’s potential have added compatability to google and Samsung wallets. To add coupons, tickets, vouchers you just need to click add to Samsung wallet and it will automatically synchronize with all your devices logged on by your Samsung account. This helps increase customer-business interaction and paves way for effective and fast transactions.
These features adding convenience for the users are also a prime method for advertising. Using advertising and marketing on mobile wallets, one can interact with the customer base directly according to their interests and locations. Passbeemedia can be that bridge connecting you to countless potential customers. Passbeemedia is an easy to use service which offers marketing of your product to various mobile wallet services. Adding various convenient features it can effectively expand your user base and provide you incredible features.
Offering a convenient content creator where you customize everything from the colors to the texts of your offers. Passbeemedia provides templates for separate businesses which you can choose or let your creativity run wild. With this feature your brand image can be portrayed as you want, adding creativity and spark as compared to every day advertisements.
Location based targeting:
With google and Samsung wallets you carry all your coupons in your pocket, but that doesn’t mean you will remember when to use them, or even have a count of how many you currently possess. With GPS fencing and location based services, passbeemedia allows you to choose when to remind those potential customers to access their coupons/passes. As they approach the location of your business, the advertisement will be displayed in the notification bar, hence promoting customer returns and better usage of your online discounts. Also offering push messages through Bluetooth beacons which can connect with people who have gps disabled, this provides great opportunities for new stores and established brands.
Marketing and Analytical tools:
Notifications about the offers can be sent through many mediums such as sms, email, push notifications and social media websites through passbeemedia. Attracting more customers, passbeemedia also allows you to keep tab of your progress and effectiveness of the campaign through analytical tools. Also offering dedicated account managers with quarterly expert consultations, passbeemedia is an essential tool to target Samsung and google wallet customers and enhance your marketing potential.